Privacy Policy

Effective Date: May 24, 2026  ·  Last Updated: May 24, 2026

TrueForm Health & Fitness ("TrueForm," "we," "us," or "our") operates the website located at trueformhf.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use the TrueForm app, or interact with our communications.

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect the following types of information:

• Information you provide directly: Name, email address, and any other details you submit through our contact forms, email signup, or early access registration.
• Usage data: Pages visited, time spent on the site, clicks, and referral sources — collected automatically through analytics tools.
• Device and browser data: IP address, browser type, operating system, and device identifiers.
• Communications: Any messages you send us via email or contact forms.

In the future, if you purchase supplements or other products from TrueForm, we will also collect billing and shipping information necessary to fulfill your order.

2. How We Use Your Information

We use the information we collect to:

• Send you emails, newsletters, product updates, and promotional content you have opted into
• Notify early access members about app updates and supplement launches
• Improve our website, content, and user experience
• Respond to your inquiries and provide customer support
• Analyze site performance and measure marketing effectiveness
• Comply with legal obligations

3. Email Marketing

When you submit your email address through our website, you are opting in to receive marketing communications from TrueForm. You may unsubscribe at any time by clicking the "Unsubscribe" link in any email we send. We use third-party email marketing platforms to manage our list and send communications. Your data is processed in accordance with those platforms' privacy policies.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website. This includes:

• Essential cookies: Required for the site to function properly
• Analytics cookies: Help us understand how visitors use the site (e.g., Google Analytics)
• Advertising pixels: We may use the Meta (Facebook) Pixel and similar tools to measure ad performance and build custom audiences for advertising purposes

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

5. Meta (Facebook) Pixel

We use the Meta Pixel on our website. This tool allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. Meta may use this data in accordance with their own Data Policy. You can opt out of Meta's use of data for advertising at facebook.com/ads/preferences.

6. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our website and business, including:

• Email marketing platforms (e.g., GoHighLevel, Mailchimp, Klaviyo)
• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta, Google Ads)
• Payment processors (when e-commerce launches)
• Website hosting (GitHub Pages)

We do not sell your personal information to third parties.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data at any time by contacting us.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to opt out of marketing communications at any time
• The right to opt out of the sale of personal information (we do not sell personal data)

To exercise any of these rights, contact us at hello@trueformhf.com.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Health Disclaimer

The content on trueformhf.com, including fitness, nutrition, and supplement information, is for general informational purposes only. It is not intended as medical advice. Always consult a qualified healthcare professional before starting any new fitness program, diet, or supplement regimen.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our website after changes constitutes your acceptance of the updated policy.